Whereas many of his Spanish-language contemporaries undertook English-language crossover campaigns at one point or another in their careers, Columbian singer/songwriter/guitarist Juanes won global appeal in his native language exclusively and became perhaps the biggest and most important popular Latin music artist in the world in the early 21st century. The album's lead single, "Me Enamora," had already hit number one in 14 countries by the time of the album's release, including seven consecutive weeks atop the Billboard Latin chart in the United States. In Columbia, physical copies of La Vida...Es un Ratico were reportedly sold out within the first day of release. ~ Jason Birchmeier, All Music Guide